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Librarians… Old AND Tired.

My wife and I were watching ER tonight when a commercial came on for Fresh 105.9. I had to laugh. Maybe the Sony Digital Reader is “sexier than a librarian” but at least Sony doesn’t imply that librarians are old and tired.1

  1. OK. They never actually say the word librarian, but it is definitely implied. []


  1. Diana

    I saw that commercial too. And I thought the same thing….it implied that librarians are old and boring and tired. Wow, we need to get the word out otherwise!

    Posted on 16-Jan-08 at 8:13 pm | Permalink
  2. Here is my email to them:
    Dear Sir or Madam,
    As a Librarian, I belong to a profession that is plagued with stereotypes and their negative repercussions. I have written several papers and have done studies on the issues raised by negative portrayals of a dynamic profession that is continuing to recruit younger workers and cater to a youthful generation. I find it strange that while articles like this are being written in the New York TImes, A Hipper Crowd of Shushers, your advertisement finds it necessary to imply that librarians are “old and tired”, as I just saw in this video: Perhaps your profession does not feel the negative ripple effect when the media or Holleywood continues to negatively portray your profession. I, however, do, and I am completely offended by your advertisement. Be assured, you have lost this Librarian, being 25 and not tired at all, as a listener.

    Leah L. White

    Here is their email address regarding advertisement: Screw them. That ad just makes my librarian blood boil.

    Posted on 23-Jan-08 at 4:41 pm | Permalink
  3. Wow. Just realized I spelled Hollywood wrong. Welp, there goes my legitimacy. 😛

    Posted on 23-Jan-08 at 4:46 pm | Permalink
  4. I’m with you. The only thing that is old and tired is that stereotype.

    Posted on 23-Jan-08 at 8:08 pm | Permalink

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